Ford "Sprint Six" sales campaign

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Kinky6
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Ford "Sprint Six" sales campaign

Post #1 by Kinky6 » Sat Nov 11, 2017 10:25 am

Hey, gang! I have a question about something I had read several years ago, and have since forgot. By '65 & '66, Mustangs were selling like hotcakes, but for a while, there were not enough 289 V-8s to keep up with demand. Ford introduced the "Sprint Six" sales incentive program for the Mustang, and I suppose other models also; Falcon, Bronco, etc. This enabled them to keep up their sales volume in spite of the lack of 289's.

What I can't remember is the cause of the shortfall of 289's, was it a fire at the engine manufacturing plant, or a UAW strike? Thx., K6
'66 Mustang Fastback
'39 Chevy 2-Door

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bubba22349
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Re: Ford "Sprint Six" sales campaign

Post #2 by bubba22349 » Sat Nov 11, 2017 3:15 pm

The Mustang was the first of its kind it was shown at the New York worlds fair on April 17, 1964 and was also debuted in the Ford show rooms on that same day. Ford had also aired the first commercials of the new Mustang on the three major TV networks the night before. The demand was very high for Mustangs and Ford sold 22,000 just on that first day. I don't know about the 289 V8 supply other than with the very high demand for the Mustangs and all the other Ford models that also used them, I don't think Ford could build them fast enough. As a personal note traveling from L. A. Calif, to North Dakota on the old Route 66 that summer of 1964 those Mustangs :thumbup: seemed to be everywhere. One of my friends ordered his new Mustang Fastback with a HiPo 289 option and had to wait until severial months into 1965 to get it. Good luck :nod:
A bad day Drag Racing is still better than a good day at work!

I am still hunting for a project car to build but with my current low budget it's not looking so good. My Ex- Fleet of Sixes these are all long gone! :bang: 1954 Customline 223 3 speed with O/D, 1963 Fairlane project drag car with BB6, 1977 Maverick 250 with C4, 1994 F-150 a 300 with 5 speed.

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B RON CO
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Re: Ford "Sprint Six" sales campaign

Post #3 by B RON CO » Sat Nov 11, 2017 6:38 pm

Hi, according to one of my favorite books, The Complete History of the Ford Motor Company, The first Sprint package was offered on the 63 Falcon. Sprint Falcons included bucket seats, tach,floor shift, and a 170 six, but could be order with a 260 V8.
The 66 Sprint Mustang was only offered with the 200 six, but included the console, Sprint side stripe, wire wheel covers, and a chrome air cleaner with a Sprint decal.
MustangAttitude.com has a Sprint article referencing a possible 289 engine shortage, but does not delve into the story.
Good luck
B RON CO. Still workin' on it!

1933 Ford Pickup - 59A Flathead V8
1966 Ford Bronco - U14 - 170/200 Straight 6
1966 Ford Mustang - 289 V8

Kinky6
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Re: Ford "Sprint Six" sales campaign

Post #4 by Kinky6 » Tue Nov 14, 2017 11:45 pm

So, one way or the other, Ford had reasons to push sales with the inline sixes. Still curious about the cause of the production slowdown.

As for the guy waiting several months to get a Hi-Po K code fastback, I think that the fastback body wasn't available until Sept. or Oct. of '65. Back in the '70's, I knew a guy that had an early coupe, K code, 4 speed, totally bad-ass on the street. Told me that was the hottest Mustang until the Shelbys came out.

Thx., K6
'66 Mustang Fastback

'39 Chevy 2-Door

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bubba22349
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Re: Ford "Sprint Six" sales campaign

Post #5 by bubba22349 » Wed Nov 15, 2017 12:57 am

Many Mustangs were built in the early part of 1964 some people call them a 1964 1/2, but they were all 1965 models. The first Mustang Fastbacks were built in September of 1964 roughly 6 months after the sales debut of the Mustang Coupes and Convertibles. Good luck :nod:
A bad day Drag Racing is still better than a good day at work!

I am still hunting for a project car to build but with my current low budget it's not looking so good. My Ex- Fleet of Sixes these are all long gone! :bang: 1954 Customline 223 3 speed with O/D, 1963 Fairlane project drag car with BB6, 1977 Maverick 250 with C4, 1994 F-150 a 300 with 5 speed.

Kinky6
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Re: Ford "Sprint Six" sales campaign

Post #6 by Kinky6 » Wed Nov 15, 2017 3:44 pm

Right, '64; D'uh! :roll:
'66 Mustang Fastback

'39 Chevy 2-Door

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B RON CO
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Re: Ford "Sprint Six" sales campaign

Post #7 by B RON CO » Wed Nov 15, 2017 9:59 pm

Hi, all of the first Mustangs are registered as 1965. The earliest Mustangs from the spring of 64 had recognizably different body, trim, and drive train parts. Good luck
B RON CO. Still workin' on it!

1933 Ford Pickup - 59A Flathead V8
1966 Ford Bronco - U14 - 170/200 Straight 6
1966 Ford Mustang - 289 V8

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