As far as brand, they all work. I use Autolites one step colder than what is called for. Do you have an HEI distributor? What is your compression? What octane fuel are you using? How far advanced is your ignition timing? All those will affect spark plug performance. I would start with the colder stock plugs and run them for 100 miles or so and then pull them and read the core nose (porcelain insulator). If its black, go to a hotter plug. If it's rust color, its about right, if the electrodes are melting, it's too hot.